Haier Pakistan joins the Yellow Storm (Peshawar Zalmi) once again as the Main Title Sponsor for HBL PSL Season 4. It is a wondrous feat for us and we hope to take this partnership to the next level, Javed Afridi. It is an amazing feeling to partner once again with Peshawar Zalmi since we have aligned aims and objectives to achieve, Mr. Li Da Peng, CEO Haier Pakistan
Peshawar Zalmi and Haier Pakistan have once again decided to take their winning partnership to the next level and signed an MOU for Main Title Sponsorship for Pakistan Super League Season 4. Haier was also the official main title sponsor for Peshawar Zalmi in PSL Season 3.
Haier Pakistan also got the highest mileage among all the sponsors of HBL PSL and garnered a media valuation of $3.7 Million across the 4 media platforms and celebrity endorsements. Upon the MOU signing ceremony, Chairman Peshawar Zalmi & CEO HNR, Mr. Javed Afridi said that “I am pleased to have Haier once again as our main title sponsor and thank Mr. Li Da Peng and Haier Pakistan management in putting their faith in us once again.
We hope to take this partnership to the next level and conduct events such as the #ZalmiHaier100Pitches Program that we did in the previous year. Since its inception, Haier has been involved to promote the beautiful game of cricket and interact with the passionate people of Pakistan. We wish to do the same in the future.
CEO Haier, Mr. Li Da Peng said that “Haier and Peshawar Zalmi are two brands that compliment each other. Both have objectives and aims that are aligned in the same direction, and together we can help each other achieve those aims. Peshawar Zalmi is the biggest sports entity in Pakistan and it is a great feeling to partner with them once again”.
The MOU ceremony was held before the Haier Brand Seminar being conducted in PC Hotel, Lahore. Peshawar Zalmi Superstars, Kamran Akmal & Umaid Asif were also present for the ceremony. The highest run scorer of PSL, Kamran Akmal said that the efforts of Haier in promoting cricket and also recently Hockey is commendable.
We are thankful that an International brand like Haier is doing the best for the people of Pakistan and promoting the entities that matters the most to the people. Fast Bowling sensation, Umaid Asif said that it is a great feeling to have Haier once again into the Yellow Storm. We hope that this partnership does much more for cricket at the grass root level.Peshawar Zalmi faces the Quetta Gladiators in their first match of the HBL PSL in Dubai on 15th February 2019.