To promote and instill the message of cleanliness and hygiene among people and particularly the youth of the country, Dettol HogaSaaf Pakistan has launched a cleanathon challenge for universities across Pakistan. The Institute of Business Administration (IBA) Karachi is the first institute to take up this challenge where students cleaned up a neighborhood at Karachi’s Shah Faisal Colony. The aim of this cleanathon challenge is to take responsibility of the waste that we produce lining our streets across the country. According to the Environmental Protection Agency (EPA), Pakistan generates... Read More.
To instill ownership amongst Pakistanis to keep themselves and their surroundings clean, ‘HogaSaaf Pakistan’ (“HSP”), powered by Dettol, has launched a new Safai Anthem. The anthem envisions a Saaf Pakistanfeaturing all the HSP ‘Safai Champions’ which include Fahad Mustafa and Shaniera Akram as the prime champions, along with Waseem Badami and Iqrar ul Hasan. The anthem has been sung by AsimAzhar and AimaBaig with Shuja Haider’s composition. “Music is an impactful way to mobilize the masses”, stated Humayun Farooq, Marketing Director Health of Reckitt Benckiser Pakistan Limited – the... Read More.