Pakistan’s leading biscuit makers, English Biscuit Manufacturers Pvt. Ltd (EBM) has launched a new chocolate variant of its highest selling biscuit brand Sooper, after successfully repositioning its brand message to Seedhi Saadi Khushi ka Maza. Peek Freans Sooper has captured the pulse of the Pakistani consumer’s taste preference, gaining considerable popularity since its inception. Delivering on the promise of superior taste and quality, the new recipe adds real chocolate to the simple yet, unforgettable taste of the original egg and milk biscuit. The variant comes as an announcement of the brand expanding... Read More.
Peek Freans Sooper, Pakistan’s Number 1 selling biscuit brand, manufactured by English Biscuits Manufacturers (Private) Ltd, unveiled three new TVCs today, thereby repositioning the brand to “SeedhiSaadi Khushi ka maza” (simple joys of life). From the time of its launch, Peek Freans Sooper, has been a favourite across Pakistan, and no other biscuit brand has been able to reach its level of success. The new Peek Freans Sooper television commercials mark the launch of the brand’s communication strategy. Ayesha Janjua, GM Marketing EBM Said “The bond Sooper shares... Read More.