Reckitt Benckiser (RB), the makers of leading health and hygiene brands including Dettol, Harpic, and Robin Bleach, has recently announced a collaboration with the Government’s front line organization, NDMA (NATIONAL DISASTER MANAGEMENT AUTHORITY), to conduct disinfection drives across major high traffic public places in a bid to further their efforts to fight the COVID-19 pandemic. The disinfection drives will be held by the organization in frontline public places with high exposure including public hospitals, bus stops and railway stations in Karachi, Lahore and Islamabad. To maintain the effectiveness of... Read More.
Reckitt Benckiser (RB), the Multinational producer of hygiene, health and nutrition products including Dettol, Harpic and Robin has pledged to invest another PKR 500 Million to help the country fight the CoVid-19 pandemic. According to WHO’s Director General, Dr. Tedros Adhanom, without effective interventions there could be an estimated 200,000 cases by mid-July in Pakistan . The impact of such an outbreak could be devastating for the economy, increasing the number of people living in poverty. This investment, therefore, is a response to the latest needs for this epidemic’s... Read More.
To promote and instill the message of cleanliness and hygiene among people and particularly the youth of the country, Dettol HogaSaaf Pakistan has launched a cleanathon challenge for universities across Pakistan. The Institute of Business Administration (IBA) Karachi is the first institute to take up this challenge where students cleaned up a neighborhood at Karachi’s Shah Faisal Colony. The aim of this cleanathon challenge is to take responsibility of the waste that we produce lining our streets across the country. According to the Environmental Protection Agency (EPA), Pakistan generates... Read More.