Careem has recently released a new feature in its Super App which enables users to book a ride to any Covid19 vaccination centre in Pakistan with just two taps. The new “Get vaccinated” tool includes detailed information from official government sources on the vaccines being offered in the country, its eligibility, and the timings and locations of all centers across the country. Through the tool, customers can simply call the nearest vaccination center through the app and book a hassle-free ride, avoiding all traffic and parking issues.
“We are grateful to the local and federal government that has put in tremendous efforts to provide easy accessibility for citizens to get vaccinated. We wanted to play our role to encourage people of Pakistan who want to get vaccinated by making that process easier” said Zeeshan Baig, CEO and Country General Manager, Careem Pakistan.
Customers in all 10 cities where Careem operates, can access the new tool directly on the home screen of the app, underneath thumbnails of other rides, food, and delivery services. The app allows users to locate and book an appointment at the nearest vaccination centre as well.
The company said it observed a surge in the number of customers booking rides to vaccination centres as soon as the vaccination process started by the government earlier this month. Thus far, more than 10,000 customers have booked a Careem ride to be vaccinated. More than 350,000 vaccines have been administered across Pakistan according to data by Reuters COVID-19 Tracker.
To improve the customer experience and support the national vaccination efforts, Careem quickly created a special dedicated squad including product managers, designers and engineers to build the world’s first vaccination transport feature in an app. Due to most of the vaccination sites being newly established and not yet appearing on maps, Careem set out to pinpoint the location, phone number and operating hours of each site and built that information into the new tool.