EBM Launches Repositioning Campaign For Peek Freans Sooper

EBM Launches Repositioning Campaign For Peek Freans Sooper

Peek Freans Sooper, Pakistan’s Number 1 selling biscuit brand, manufactured by English Biscuits Manufacturers (Private) Ltd, unveiled three new TVCs today, thereby repositioning the brand to “SeedhiSaadi Khushi ka maza” (simple joys of life).


From the time of its launch, Peek Freans Sooper, has been a favourite across Pakistan, and no other biscuit brand has been able to reach its level of success. The new Peek Freans Sooper television commercials mark the launch of the brand’s communication strategy.


Ayesha Janjua, GM Marketing EBM Said

“The bond Sooper shares with the people of Pakistan is a very emotional one. Therefore, it is our mission to connect with them at the deepest level”.


With this new re-positioning of the brand’s message towards SeedhiSaadi Khushi ka maza, we want to remind the consumers that despite today’s extremely busy and demanding life, it is these simple joys of life that make all the difference. Sooper by virtue of the comfort food it has become, is also a simple everyday joy!


EBM Launches Repositioning Campaign For Peek Freans Sooper


The 360-degree Campaign for Peek Freans Sooper has been launched nationwide, and can be seen on all media platforms.


To watch the TVCs, please click on the following Facebook links: