South Asian Games (SAG) 2016 hero Awais Ur Rehman who did decisive Goal for Pakistan to clinch the trophy by beating arch rival India on home ground, has been remerged to promote Hockey in Pakistan. This Pakistani talented Striker has been taken as Brand ambassador by AAA Associates, A leading Group of Companies, to revive Hockey as national game of Pakistan to regain its lost sheen. This sponsorship will help him to overcome Financial constrain hindering his performance and to work toward restoring the importance of Hockey game in the country.
He appreciated the initiative taken by AAA associates for the sponsorship which will enable him to improve his skills and performance at every national and international tournament. He is also determined to take Pakistan to the highest level and rebuild the pride in Hockey.
This development will be very beneficial for the future of Pakistan’s Hockey as Pakistan Hockey Federation (PHF) gearing towards restoring ties with India to revive Hockey matches between two Historical rival countries. PHF are expected to take up the issue on the sidelines of the 47th International Hockey Federation (FIH) Statutory Congress going to be held in New Delhi. The meeting is aimed at electing FIH president and Executive Board members of the board for the next four years in office. More importantly, it provides an opportunity to the PHF officials to discuss the possibilities of regenerating hockey activities for the benefit of the both countries and hockey followers.
AAA Associates Managing Director Lt. Col Shahzad Ali Kiani (Retd) express his thoughts “ Awais Ur Rehman possess great potential to become rising star of Pakistan’s Hockey. We want to elevate talent of Pakistan to its full potential to make our country proud. AAA associates will always support those talented youth that holds the key for revival of sport culture in Pakistan. Irrespective of any sports, we’ll continue to sponsors health-oriented activities across the country that play vital role in skimming out bright talent for our national and international sport events”.
AAA Chairman Mr. Shiekh Fawad Bashir enthusiast supporter of Hockey stated that the Pakistan, despite having poor infrastructure and lack of fundings , we still produce tons of talented players in every category of sports. only there is a need to provide them right platform and support so they can demonstrate their unmatchable skills at national and international level. AAA associates is fully committed to unearth young talent in sports to showcase the world real potential of Pakistan’s youth”.
AAA associates was a lead sponsor of Markhor Cricket Champion League which is the second most prestigious cricket tournament after PSL in the country. The aim was to provide level-playing field to street talent to be noticed by selectors for national team and contribute in the success of the sport.